I help brands find and use their voices.

At Warner Music Group, I developed and maintained a creative vision for how the brand visually and tonally behaves, building lasting brand equity internally and externally.

Together with the Communications and Strategy & Operations teams, I was instrumental in crafting strategic messaging with heart and nuance.

I have honed an understanding of how a family of brands can coexist and interact, how to extrapolate a brand as it matures and grows, and how to roll out a global brand that can communicate across cultures.

My roles:
Creative Direction, Art Direction, Graphic Design

Designer:
Michael Horne

At its core, WMG is each artist and songwriter on the roster, each of its diverse employees, and each of its historied record labels.

My creative team helps to tell and refine WMG’s brand story through assets ranging from WMG’s trade advertisements, events, annual reports, signage, Socials, company websites, and more.

Select accomplishments:

TEAM DEVELOPMENT

• 2018-2025: Hired and managed a global team of designers and video producers

GLOBAL branding

• 2018-2022: Led label and company rebrands in partnership with Pentagram and Collins

• 2020: Led design, including branding and presentation materials, on WMG’s IPO

My roles:
Creative Direction, Graphic Design, Copywriting

Visit:
wmg.com

Design & build:
CMYK

While at Warner Music Group, I led multiple label rebrands in collaboration with external creative agencies. My responsibilities involved sourcing and vetting the agencies, leading meetings, compiling and conveying feedback, and advocating for the client at every turn.

With each launch, we engaged with stakeholders across the company to ensure brand adoption and evolution according to local needs.

Warner Records

Warner Chappell Music