Branding & Strategy

Since 2019, I have helped lead three company rebrands from the client side — from sourcing agencies to managing feedback delivery to ultimately launching, executing, and evolving the brands.

Through these experiences, I have honed an understanding of how a family of brands can coexist and interact, how to extrapolate a brand as it matures and grows, and how to maintain a brand on a global scale.

Find more details about this work on Pentagram and CMYK’s websites.

Select Warner Music Group work:

MUSIC IS EVERYTHING —

Along with the visual brand system, we worked with Pentagram to develop revitalized Pillars, a new Mission Statement, and a new Tagline for WMG. We then commissioned Ricardo Gonzalez, the muralist behind @itsaliving, to bring our first Pillar to life at our New York headquarters.

Live:
wmg.com

Design:
CMYK

My role:
Art director, graphic designer, copywriter

Branding & Strategy

Select Warner Music Group work:

Hit my line

jenny.yoo01@gmail.com