I help brands find and use their voices.

While at Warner Music Group (WMG), I led three different rebrands from the client side — sourcing creative agencies, conveying feedback, and ultimately launching, executing, and evolving the brands over many years.

Within WMG specifically, my responsibility has been to develop and maintain a creative vision for how the brand visually and tonally behaves, building brand equity both internally and externally.

Together with the Communications and Strategy & Operations teams, I have been instrumental in crafting strategic messaging.

I have honed an understanding of how a family of brands can coexist and interact, how to extrapolate a brand as it matures and grows, and how to roll out a global brand.

My roles:
Creative Direction, Art Direction, Graphic Design

Designer:
Michael Horne

At its core, WMG is each artist and songwriter on the roster, each of its diverse employees, and each of its historied record labels.

My Creative team helps to tell and refine WMG’s brand story through assets ranging from WMG’s trade advertisements, annual reports, signage, Socials, websites, and more.

Select accomplishments:

• Led design on WMG’s IPO in 2020

• Built in-house capabilities and managed a global team of designers and video producers

• Rebrands in partnership with Pentagram: Warner Records, Warner Chappell Music, Warner Music Group

• Rebrands in partnership with Collins: Warner Recorded Music

• Website launches in partnership with CMYK: Warner Music Group

My roles:
Creative Direction, Graphic Design, Copywriting

Visit:
wmg.com

Design & build:
CMYK